Allen Shibu, Keighley
Tomorrow, on the 27th of November, all shoppers go in a frenzy as they prepare for the start of the Christmas shopping season. Shops prepare to open to a multitude of people as Black Friday approaches.
Black Friday is the day following Thanksgiving Day, the fourth Thursday of November, in the United States. Since the early 2000s, it has been regarded as the beginning of the Christmas shopping season in the US, and most major shops open very early (and more recently during overnight hours) and offer promotional sales. Black Friday also occurs in the United Kingdom. One of the UK’s first Black Friday events took place in 2003 in Staples Corner London, hosted by the UK retailer Curry’s. The shop’s Black Friday sale in its Staples Corner outlet sold laptops, television and other electronic devices for under £50, since then a lot other major online shops have followed the trend like Amazon, Littlewoods, AO Retail, Cotswold Outdoor and Apple.
In 2014, more UK-based shops adopted the ‘Black Friday’ marketing scheme than ever. Included are ao.com, very.co.uk, John Lewis and Argos. They offer highly discounted prices to attract Christmas shoppers. During Black Friday sales in 2014, police forces were called to stores across the United Kingdom to deal with crowd control issues, assaults, threatening customers and traffic issues.
Black Friday was acknowledged by Malayalees and Indians only recently. The popularity of Black Friday is also increasing in India. Tomy Kolencherry explains, “We have heard a lot about this festival and more Malayalees are joining in this year.”
Dennis Simpson stated, “This year, Yorkshire has joined in with this tradition and a wide range of people are getting ready to endure the crowds and long queues. The tradition is very popular and is only going to increase even more in popularity.”